Built for Google Ads. Nothing else.
One phrase in. Ad groups, keywords, copy, extensions, and a landing page per theme, built before you spend anything. Then it watches the account daily and brings every change to you for approval.
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Keyword Intelligence
Ad Group Workspace
Launch
Deploy
The problem
A bad click announces itself. Wrong country, wrong language, obvious junk. You catch those in a week.
The expensive ones look like customers. Someone typing your exact service, with none of your intent behind it.
Type "personal trainer" into a keyword tool and it hands you people who want to become one. Courses, qualifications, insurance, salary, "how to start." They search the same words as your customers. They will never book you.
Nutritionists, physios, gym memberships, sports massage. Same vocabulary, different customer, no overlap in what they buy. Your budget funds their category research.
Search Partners on. Display expansion on. Broad match quietly matching you to anything Google decides is adjacent. Nobody chose these. Nobody turned them off.
Every one of these will spend your budget for months before anyone works out why.
Why it keeps happening
Structure is set once and inherited forever. Which searches can reach you. How ad groups split. What is quietly matching. Every optimisation after that is a tune on a decision somebody made before they knew your business.
This is why optimisation tools plateau. They are very good at making a structure cheaper to run. None of them will tell you the structure was wrong.
Everyone optimises. Almost nobody builds.
Who it is for
How it works
01
A seed keyword or your website URL. It reads the site, works out what you actually sell and what you do not, and comes back with the ad groups your account should be built from. Not a list of synonyms.
02
Keywords, negatives, ad copy, extensions, landing pages, and the checks that keep your ad groups from competing. All of it before a pound is committed.
03
Every item is on screen before it exists in Google Ads. Change it, cut it, or push it. Nothing goes live on its own.
The build
Most tools hand you a keyword list. Here is what is on screen at the end of a single build.
Every item above is visible and editable before it exists in your Google Ads account.
The rulebook
Generation is the easy half. Evaluation is where the money is. These are enforced, not suggested.
Rule 01
Not off by default. Banned. There is no setting to turn it back on.
Rule 02
Every curated keyword ships as both. You do not choose, and it does not drift.
Rule 03
The categories that share your vocabulary and none of your customers are mapped and excluded during the build, not discovered in month three from a search terms report.
Rule 04
Stripped during curation before you ever see them. You never get a padded list of searches that look commercial and never convert.
Rule 05
No push, no proposal, no budget change reaches your account without a click. If the model fails, the system stops and tells you. It does not fall back to something uncurated and hope.
Rule 06
Thirty-one checks run on every headline and description, from mechanical things like length and casing through to the ones that actually matter: is this grounded in a real keyword, does it say something only your business could say, would a person read it twice. Fail any and it goes back to the model to be rewritten. Copy that cannot pass does not ship.
How the AI is built
Connecting a language model to the Google Ads API is a weekend project. That is why there are forty of them. The difference is what happens between the model producing something and that thing reaching your money.
We built that layer first.
It builds your ad groups, curates your keywords, writes every headline and description, generates your extensions and your landing pages. Then all of it is graded against thirty-one checks before it is allowed anywhere near your account. Copy that cannot pass goes back to be rewritten.
Ask any model for fifteen headlines and you will get fifteen headlines. Ask it for fifteen headlines that are each grounded in a keyword a real customer typed, that no competitor could have written, and that survive a scoring pass, and you have a very different problem. That problem is what this platform is.
It reads performance continuously and acts on waste automatically. What it is allowed to do on its own is deliberately narrow and completely visible, every action is logged with its reason, and anything it does by itself can be undone.
Every keyword, negative, ad and budget suggestion arrives as a card with a yes and a no on it. Until you click, it does not exist in Google Ads. Not because the AI cannot be trusted, but because it is your money and you should see the reasoning.
It watches the account constantly. It touches it only when you say.
Ask it anything
“Which search terms wasted money last month?” “Why is my cost per lead up?” “What should I be negative matching?”
Ask in plain English and get an answer from live account data, not a dashboard you have to interpret. When the answer is something worth doing, it hands you the action with a yes and a no on it.
No reports to read. No metrics to learn. Ask the question you actually have.
AI Manager · Account chat
You
Which search terms spent without converting this month?
AI Manager
From your live search terms: three queries show spend with zero conversions. I can propose negatives for each. Confirm before anything is written.
Proposed change
Evidence attached · Awaiting your yes or no
What you actually get
A good Google Ads expert charges four hours to build a campaign properly. Keyword research. Intent filtering. Ad group structure. Negative architecture. Copy per group. Extensions. A landing page for each theme.
Most accounts never get that. They get an hour on defaults, and then a monthly fee to optimise a structure nobody ever fixed.
Below is what a proper build covers.
What needs to exist before you spend your first pound.
| What needs to be built | Expert | Other AI tools | VettedAd |
|---|---|---|---|
| Time to a complete campaign | 4+ hours of expert time | Varies, structure not included | One session. Everything above included. Nothing live until you approve. |
| Ad group themes | Manual, based on experience and instinct | Generated from a keyword list, grouped by similarity | Built from how people actually buy: different intent, different urgency, different stage get separate groups |
| Keyword research and intent filtering | Manual pull from Planner, hours of triage | Pulled and kept as-is, or filtered by volume | Scored for buying intent, career searches, DIY searches and definition searches removed before you see them |
| Negative keyword architecture | Built from experience, often incomplete | Generic list, not matched to your category | Built from your specific category, including the neighbouring businesses that share your vocabulary and none of your customers |
| Ad groups kept from bidding against each other | Done by careful experts, skipped by most | Not part of the product | Found and closed during the build, re-checked every time anything changes |
| Ad copy per ad group | Written manually, one ad group at a time | Generated, shipped as written | Written, then graded against 31 checks, rewritten if it fails, not shipped until it passes |
| Extensions | Often skipped or generic | Generated if included | Written from your curated keyword list, checked against the same standards as ad copy |
| Landing page per ad group | Rarely done, expensive to produce | Not part of the product | Generated per theme |
| Landing page copy matched to the ad | Never | Never | Written to the keywords in that specific ad group, not a generic template |
A senior Google Ads expert builds this once, charges for four hours, and moves to the next client. This does it for your account, then keeps going.
What keeps the campaign right after the build.
| What happens after launch | Expert or agency | Other AI tools | VettedAd |
|---|---|---|---|
| Daily account monitoring | Monthly calls, weekly reports at best | Continuous | Continuous, with a protected window before anything is judged |
| Waste removed automatically | Manual, reactive, slow | Automated, but on a structure that was wrong to begin with | Automated on a structure that was built right, so what it removes is actually waste |
| New keywords proposed | When your account manager remembers | Generated | Proposed from your own search term data, for you to approve |
| What can change your account on its own | A person you briefed once | A language model with write access | A narrow, specific set of actions, fully logged, all reversible |
| Every change explained and undoable | Depends on the agency | Varies | Every action is logged with what changed, why, and what proposed it. Anything automatic can be undone. |
| You seeing it before it goes live | Depends on the retainer | Rarely | Every keyword, ad, and negative is on screen before it exists in your account |
Most campaigns are built once and inherited forever. This one gets built properly the first time, and then it keeps getting reviewed.
Before you commit
Connect read-only and get a full audit across seven areas: conversion tracking health, account setup, wasted spend, missed traffic, and how well your ads match your landing pages.
The grade is calculated, not written. The AI is allowed to explain your score. It is not allowed to change it.
No campaign is built, nothing is pushed, and nothing changes until you decide it should.
Questions
No. VettedAd is built to create campaign structure from a website URL or a seed phrase. You connect a Google Ads account so ad group themes, keywords and assets can be researched and pushed when you approve. Existing campaigns are not a requirement to start.
A phrase, or your website. Nothing else to start. Connect a Google Ads account through Google’s sign-in when you are ready to research and push. The connection starts read-only. You review what is built and approve before anything is written to Google Ads.
It stops. If a curation or generation step fails, you get an empty section and an error, not a padded fallback. And no output reaches your account without your click, so a wrong suggestion costs you a rejection, not money.
No. Nothing is applied to your Google Ads account until you approve a specific change. If you never approve a push or a proposal, your live account is not changed by VettedAd.
No. Budget and bidding changes are advisory only. Nothing in the platform raises your spend without you doing it.
Do not approve it. Ad group themes, keywords, copy and proposals can be ignored or dismissed. Rejected items are not applied. You keep control of what reaches Google Ads.
On ad group theme pushes, the product rejects Broad Match and only allows Phrase and Exact. Each curated keyword is pushed as both Phrase and Exact. That is enforced in code, not left as a preference.
You do not need to be an expert. The product names the rules behind structure and proposals in plain language. Some familiarity helps you decide faster, but it is not required to connect, review a build, or approve changes.
The campaign is in your Google Ads account, built to standard structure. It is yours. Nothing is locked to this platform.
Landing pages generated in VettedAd are hosted as part of the product for each ad group theme. If you cancel, those product-hosted pages stop with the service unless you have published the same content elsewhere. Your Google Ads account remains yours.
We store what is needed to build and run your workspace: account connection tokens, campaign structure, audits, proposals, applied history and related product data. It is not sold. You can revoke Google access and request deletion. Details are in the Privacy Policy.
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